Proper cable storage techniques is one of the best ways you can prolong the life of your audio and video cable. The first technique we'd like to mention is over-under cable wrapping.
Here's how to do it: Start with the end of the cable you don't usually see in use. For example, with microphone cables we start with the male end as it plugs into the console. Hold the male end facing yourself and complete a loop down and back to your hand. For the next loop drop the cable and flip your wrapping hand away from the cable. Grab the slack and pick it up while spinning your hand back to its natural position. Once it's there, place this new loop in your hand with the first loop. Continue alternating smoothing the cable as you go. This will allow your cable to coil and later uncoil easily and without tangling As an added plus secure your cable with a Velcro tie. See the attached pictures for demonstration.
Keeping your equipment organized with not only prolong it's life, but save lots of time in the long run.
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